Customer-centric innovation
Steak ‘n Shake listened to its audience. A simple tweet gauging interest in Bitcoin payments turned into a strong signal—crypto users were ready, and Steak ‘n Shake responded.
Parity with cash and
cards
The leadership team saw Bitcoin as an equally legitimate payment method rather than a temporary trend. For them, it wasn’t about chasing hype—it was about empowering customers with more choice and flexibility.
Unified experience across channels
Despite operational complexity spanning franchise and corporate-owned stores with varying tech stacks, the goal was clear: deliver a consistent payment experience whether customers ordered via kiosk, drive-through, or the app.
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Instant deployment across all channels
Speed’s APIs enabled a fast rollout across kiosks, drive-throughs, and mobile ordering—completed in just days.
Tailored for drive
-throughs
Drive-through flows and POS needs were seamlessly integrated. Customers simply scan a QR code and pay in Bitcoin—no cash or cards needed.
Plug-and-play integration
Speed’s APIs fit right into existing systems, requiring no major changes or staff retraining.
Smarter reporting
The Speed dashboard delivered full transaction visibility, with custom fields tailored to Steak ‘n Shake’s finance requirements.
“With Bitcoin adoption, we witnessed a 50% reduction in processing fees compared to Credit card payments.”
Dan Edwards,
COO, SnS
“Speed has implemented this system for us and the implementation is smooth throughout our U.S. locations.”
Jeff Goehring,
Head of IT, SnS
Cost efficiency
Bitcoin payments significantly reduced transaction fees—cutting processing costs by up to 50% compared to credit cards.
Brand elevation
Embraced by the Bitcoin community, Steak ‘n Shake became a Bitcoin Conference sponsor and saw organic buzz from influencers and crypto media.
Operations
With zero friction at the point of sale and minimal change to backend systems, the rollout was as efficient as it was ambitious and remarkably seamless.
Customer delight
From kiosks to drive-through, users experienced a faster, smoother checkout process—no cash, no cards, just scan and pay completely effortlessly.
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Appeal to digital-native customers
The brand is now a go-to destination for crypto users—especially Millennials and Gen Z looking to spend Bitcoin in everyday life.
Industry leadership
As the first U.S. QSR chain to accept Bitcoin nationwide and explore Sats-based pricing menu, Steak 'n Shake has inspired conversations across the food and retail industry about the future of money.
Marketing momentum
The Bitcoin integration delivered free publicity, from viral social media moments to high-profile industry appearances—all without paid campaigns.
Start with your customers. Use real feedback to guide innovation.
Don’t wait for perfect conditions. Even large, complex organizations can move fast with the right partner.
Choose scalable technology. Speed’s modular APIs made company-wide rollout possible in days.
Crypto is more than a payment method. It’s a brand statement—and a business advantage.
Social buzz
Enterprise-grade payment infrastructure designed for payment platforms, gateways, and marketplaces.
Social buzz
Enterprise-grade payment infrastructure designed for payment platforms, gateways, and marketplaces.
Social buzz
Enterprise-grade payment infrastructure designed for payment platforms, gateways, and marketplaces.
Social media buzz
Steak ‘n Shake’s Bitcoin launch caught fire on social media, with influencers and crypto enthusiasts sharing their experiences across platforms.
Bitcoin Conference 2025
At Bitcoin Conference 2025, Steak ‘n Shake stole the spotlight as a main sponsor and keynote speaker, showcasing its bold leap into Bitcoin payments.
Social media buzz
Steak ‘n Shake’s Bitcoin launch caught fire on social media, with influencers and crypto enthusiasts sharing their experiences across platforms.
Bitcoin Conference 2025
At Bitcoin Conference 2025, Steak ‘n Shake stole the spotlight as a main sponsor and keynote speaker, showcasing its bold leap into Bitcoin payments.