Maxim embraces Bitcoin with Speed
A case study in modernizing subscription payments
Product used
Checkout links
Reach
Global
Type
Enterprise
Increase in revenue
15%
New Bitcoin-paying users
20%
Challenge
Maxim relied solely on credit card payments in USD for recurring subscriptions, which limited options for Bitcoin users and added friction for international readers who faced foreign exchange fees and card declines. The team wanted a Bitcoin-first experience that allowed subscribers to pay directly in Bitcoin via the Lightning Network, without rebuilding its subscription infrastructure from scratch. At the same time, any new payment method had to integrate seamlessly with SimpleCirc, Maxim’s subscription management software, so that customer data, renewals, and reporting all remained in one place.
Solution
Speed enabled Maxim to add Bitcoin payments using ready-to-use checkout links, so the team could start accepting Bitcoin Lightning payments without deploying a custom gateway or writing complex payment logic. Speed worked with Maxim’s developers to connect checkout links to their existing SimpleCirc subscription flows, using SimpleCirc’s integration and API capabilities to keep subscriber records, plan details, and renewals automatically in sync. Within two weeks, the full setup was live: Maxim could generate Bitcoin checkout links per plan, embed them in its subscription pages, and have every successful payment flow straight into SimpleCirc with the correct subscriber profile and term.
Result
Maxim successfully integrated Bitcoin payments into its existing subscription workflow in just two weeks, giving subscribers a new way to pay while retaining its established subscription management infrastructure.
With Speed’s checkout links connected to SimpleCirc, Maxim was able to accept Bitcoin payments over the Lightning Network while keeping subscriber records, subscription plans, and renewals aligned with its existing system.
Seamless checkout experience:
Subscribers could pay in Bitcoin over the Lightning Network by using simple checkout links.
Maxim was able to offer Bitcoin as an additional payment option besides conventional credit card payments.
Quicker integrations:
The end-to-end rollout, including Lightning Network support and the SimpleCirc integration, was completed in approximately two weeks.
Maxim’s team retained its existing billing logic and subscription structure, reducing engineering effort and operational complexity.
Greg Zimny
VP, Marketing & Creative Services
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