Product used
Mini App
Reach
Brazil
Type
Fintech
Increase in withdrawals
27%
Usage inside Speed
20%
Challenge
Bullering Finance worked with many local merchants, each using different systems and day-to-day workflows. Introducing crypto payments into this mix came with a few hurdles:
They needed a single system that could collect crypto payments on behalf of all merchant partners.
Their local businesses needed a checkout process that felt simple, not technical.
They wanted a way for Speed wallet users to pay instantly inside Bullring’s own app, without switching screens.
They needed everything to scale fast without adding manual work or operational overhead.
Solution
Bullring Finance integrated the Speed Merchant account to handle all incoming crypto payments for its partner stores. This gave them one clean dashboard to track payments across locations while keeping each merchant’s activity organized.
They also built a dedicated mini app inside Speed Wallet, allowing customers to pay directly within the Bullring ecosystem. No redirection, no friction, just a smooth in-app payment experience.
With Speed team handling all from network routing to settlement, Bullring Finance was able to offer crypto payments to its partners without changing their existing setup.
Result
The impact was immediate:
Merchants onboarded faster because payments went through in no time.
Bullring Finance saw higher settlement rates for crypto payments once the mini app went live.
Support tickets related to payment issues dropped significantly.
Partner stores appreciated having all transactions in one place, with clearer visibility and fewer reconciliation questions.
More customers chose Bitcoin and stablecoins as payment methods because they felt easier and quicker.
With Speed in place, Bullering Finance delivered a modern payment option to businesses without adding complexity to their operations.
John Omoniyi ANISERE
Director, Bullring Finance
