Bullring Finance simplified crypto payments for local businesses
Fintech made crypto payments easy for everyday businesses
Product used
Mini App
Reach
Brazil
Type
Fintech
Increase in withdrawals
27%
Usage inside Speed
20%
Challenge
As Bullring Finance expanded its payment services to local merchants across Brazil, it needed a simple, scalable way to unify merchant payments, simplify the customer checkout experience, and minimize additional operational overhead.:
They needed a single system that could collect crypto payments on behalf of all merchant partners.
Their local businesses needed a checkout process that felt simple, not technical.
They wanted a way for Speed wallet users to pay instantly inside Bullring’s own app, without switching screens.
They needed everything to scale fast without adding manual work or operational overhead.
Solution
Bullring Finance integrated the Speed Merchant account to handle all incoming crypto payments for its partner stores. This gave them one clean dashboard to track payments across locations while keeping each merchant’s activity organized.
They also built a dedicated mini app inside Speed Wallet, allowing customers to pay directly within the Bullring ecosystem. No redirection, no friction, just a smooth in-app payment experience.
With Speed team handling all from network routing to settlement, Bullring Finance was able to offer crypto payments to its partners without changing their existing setup.
Result
By integrating Speed’s Merchant account and launching a dedicated mini app within Speed Wallet, Bullring Finance improved its payment efficiency and transaction visibility.
Faster merchant onboarding:
Merchants were onboarded quickly as payments were processed faster.
Bullring observed a higher settlement rate for crypto payments once the app went live.
Simplified payments:
The client observed a significant drop in payment related support tickets.
Partner stores were able to have better visibility through centralized payment tracking.
Improved customer experience:
A smoother payment experience resulted in more customers choosing Bitcoin and stablecoins as payment methods.
John Omoniyi ANISERE
Director, Bullring Finance

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