Product used
WooCommerce Plugin
Reach
United States
Type
eCommerce
Increase in crypto payments
22%
Processing fees saved
70%
Challenge
GolfCarts.com previously relied on traditional card payments, which were expensive and occasionally unreliable for large orders. Customers purchasing electric golf carts often ran into card limits, fraud checks, or failed authorization attempts that increased friction and sometimes caused abandoned carts.
The leadership team identified growing demand from crypto-native customers who wanted to pay with Bitcoin or stablecoins without converting to dollars first. At the same time, GolfCarts.com wanted to hold digital assets as part of its treasury strategy rather than automatically converting them into fiat at the moment of sale. They needed a solution that worked directly within WooCommerce, supported multiple digital assets, and provided a compliant process for settlement and reporting.
Solution
GolfCarts.com deployed the Speed WooCommerce plugin to enable direct payments in Bitcoin, USDT, and USDC. Customers can now select a crypto option at checkout, pay in their preferred asset, and receive immediate confirmation without any manual intervention from support or sales teams.
Speed’s plugin creates a secure invoice for each order, manages the payment flow, and notifies WooCommerce when a transaction is confirmed. Orders then automatically proceed to fulfillment with the correct status and transaction details attached.
Because Speed supports native settlement, GolfCarts.com can choose to hold digital assets for a period of time before converting them into USD. This gave the company flexibility to manage treasury, while reducing dependence on card processors and chargeback-prone systems.
The integration required minimal development effort, worked out of the box, and did not require GolfCarts.com to build or manage any crypto infrastructure.
Result
GolfCarts.com successfully launched crypto payments across its online storefront and saw measurable performance improvements.
Higher sales and conversions
Crypto payments increased by 22% after adding Bitcoin, USDT, and USDC checkout.
Checkout completion increased by 22 percent for high-value purchases
Lower transaction and operational costs
Settlement costs decreased by roughly 70 percent vs credit cards
Chargebacks were eliminated for crypto-based orders
Treasury flexibility and asset strategy
GolfCarts.com can hold select assets for treasury purposes
BTC, USDT, and USDC can be converted on demand based on liquidity needs
Paul Hoilman
COO, Golfcarts.com
