Product used
Mini Apps
Payment links
Speed API
Reach
Global
Type
Media
Increase in reach
15%
Book buyers
20%
Challenge
Coin Stories had a large global audience but limited ways to engage its most Bitcoin-native listeners directly. However, traditional podcast platforms restricted visibility inside Bitcoin ecosystems, and there was no native space where listeners could easily access episodes or send tips in Bitcoin, which her audience strongly preferred.
Natalie also wanted to accept Bitcoin or stablecoin payments for her upcoming book launch, which required a fast, secure, no-code checkout option. However, existing tools were fragmented and demanded technical work she didn’t want to manage. She needed a unified solution that could host her content natively in a Bitcoin environment, enable effortless tipping, and provide smooth Bitcoin checkout for her book without any development overhead.
Solution
Speed provided a comprehensive Bitcoin-first distribution and payment setup for Coin Stories, utilizing Mini Apps, payment links, and Speed’s API. The Coin Stories Mini App was deployed inside Speed Wallet in under 24 hours, instantly placing the podcast in front of millions of Bitcoin-native users and giving the show a direct presence where its most engaged audience already lives. A native tipping button, powered by Speed’s API, allowed fans to support Natalie instantly with Bitcoin or stablecoins, turning listener engagement into a seamless revenue channel.
For her book launch, Bitcoin Is for Everyone, Natalie integrated Speed’s payment links into her website, enabling a global audience to place orders using Bitcoin or stablecoins with a simple checkout flow. The entire payment link integration was completed within a week, with no custom gateway or engineering resources required.
Result
The integration of Speed’s Mini Apps and payment links gave Coin Stories a measurable boost in reach, listener engagement, and Bitcoin-powered commerce. Hosting the podcast inside Speed Wallet brought the show into a Bitcoin-native environment, while tipping and book purchases became seamlessly integrated into the listener journey — all achieved with fast deployment and no technical complexity.
Expanded Bitcoin-native reach:
Coin Stories saw an estimated 30% increase in total reach as new listeners discovered the show inside Speed Wallet.Direct monetization through tipping:
The native tipping feature unlocked a new revenue channel, allowing fans to support the podcast instantly with Bitcoin or stablecoins.
Bitcoin-powered book sales:
About 20% of launch-week purchases of Bitcoin Is for Everyone were completed via Speed’s payment link.
Fast, low-effort deployment:
The Mini App went live in under 24 hours, and payment link integration was completed in less than a week — without engineering work.
Future-ready commerce setup:
The same payment link can now be reused for future merchandise, digital products, or special editions, giving Coin Stories a scalable Bitcoin commerce system.
Natalie Brunell
Host, Coin Stories
