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Steak ‘n Shake, the iconic American fast-food chain famous for its steakburgers and milkshakes, has made history by becoming the first major U.S. restaurant chain to fully integrate Bitcoin payments across all 393 locations nationwideâand the internet erupted.
The announcement, made on May 9 via a bold social media post signed off as “Steaktoshi,” declared, “The movement is just beginning,” and quickly went viral, amassing over 1.3 million views and sparking widespread excitement within the crypto community.
What sets this initiative apart is not just its scale but the audacity of its execution. Steak ‘n Shake implemented Bitcoin payments across all stores in a very short time. Unlike other chains that typically start with limited pilots or phased rollouts, Steak ‘n Shake boldly launched nationwide from day one.
This initiative makes Bitcoin accessible to over 100 million customers, marking one of the most extensive Bitcoin integrations in the fast-food industry.Â
By leveraging the capabilities of Lightning Network and Bitcoin, Steak ân Shake is setting a new standard for fast and efficient payments for global fast food chains.
As their payment service provider, we are thrilled to be at the forefront of this innovation, powering millions of transactions every single day. Letâs look at how Speed achieved this feat, facilitating seamless Bitcoin payments across every touchpoint and channel.
We wanted to make Bitcoin payments the new normal for Steak ân Shake. We tailored our solutions to enable effortless adoption of Bitcoin across all service points:
Our developer-friendly payment APIs enabled Steak ‘n Shake’s self-service kiosks to accept Bitcoin payments seamlessly. Customers can scan a Lightning QR code using any compatible wallet, to complete their payment. This system mirrors the ease of traditional payments while eliminating high processing fees, showcasing Bitcoinâs practicality for everyday purchases.
Recognizing the unique demands of drive-through service, Speed engineered a custom Point-of-Sale (POS) system for quickly collecting Bitcoin payments. The amount can be displayed in USD or EURO for simplicity and customers can pay via Bitcoin through Lightning Network as long as their wallet supports it. Staff can now process Bitcoin payments as quickly as cash or cards, ensuring the drive-through experience remains swift.
The system-wide implementation has been remarkably successful. Despite a large number of transactions happening every hour across 300+ stores, no issues have been reported so far. This achievement demonstrates both Steak ‘n Shake’s operational excellence and the maturity of Lightning Network as a payment solution.
Steak n Shakeâs adoption isnât just trendyâitâs strategic. Hereâs why Steak ân Shake preferred Bitcoin and Lightning Network over other currencies and blockchains:
Speedâs contribution: By handling the technical complexitiesâfrom API integration to POS customizationâSpeed ensured a frictionless transition. Their infrastructure not only supports scalability but also offers 24/7 monitoring, ensuring reliability during peak hours.
The Bitcoin community’s reaction to Steak ‘n Shake’s bold move wasn’t just positiveâit was explosive. The original Steak ân Shake tweet announcing the rollout gained a lot of traction and engagement from prominent figures like Jack Dorsey, co-founder of Block and Twitter.
Beyond digital applause, the community’s engagement has translated into real-world actions. Bitcoin enthusiasts have organized meetups at various Steak ‘n Shake locations nationwide, celebrating the fusion of fast food and crypto culture.
Some outlets have even introduced limited-edition Bitcoin-themed souvenir coins. These physical mementosâironically celebrating a digital currencyâhave become sought-after items, with some Bitcoin enthusiasts visiting multiple locations to collect these coins.
With approximately 28% of the U.S. adult population now owning cryptocurrencyâabout 65 million peopleâthis rollout meets a significant and growing demand. Many customers are not only paying with Bitcoin but also replenishing their holdings immediately after purchases, demonstrating strong support for both the brand and the broader movement toward mainstream crypto adoption.
While Bitcoin has long been celebrated as âdigital gold,â Steak ‘n Shakeâs Lightning Network integration shifts the narrative. By enabling instant, low-fee transactions for burgers and shakes, theyâve tapped into Bitcoinâs lesser-known superpower: itâs money that actually works.
The Lightning Network turns Bitcoin into a practical tool for the real world. A customer paying 5,000 satoshis for a milkshake isnât just making a purchaseâtheyâre proving that Bitcoin can handle the speed and scale of everyday life. This isnât speculative; itâs transactional. And with fees 100x lower than traditional card processors, the savings ripple directly to Steak ‘n Shakeâs bottom line.
But the real win? Normalization. When a legacy brand with 89 years of history embraces Bitcoin, it sends a signal: Bitcoin isnât just for tech nerds or volatile trades. Itâs for teenagers splitting fries, and shift workers fueling up with coffeeâall without Visa or Mastercard taking a cut.
Steak ‘n Shake’s bold move may just be the beginning. As an innovative brand, they are poised to continue exploring new ideas to support the adoption of Bitcoin as a payment method.
And the momentum is accelerating. Just days after their nationwide rollout, Steak ân Shake confirmed they would be sponsoring The Bitcoin Conference in Las Vegas â the largest gathering of Bitcoin developers, entrepreneurs, and advocates globally.
This move signals deeper alignment with the Bitcoin ecosystem, positioning the brand not just as an adopter but as a vocal advocate of Bitcoin. As more legacy brands take notice, Steak ‘n Shakeâs example could inspire others to embrace Bitcoin as a mainstream payment solution.
Steak n Shakeâs success story is a blueprint for the future. Whether you run a dine-in restaurant, a drive-through, or an e-commerce platform, Speed provides the tools to modernize your payments:
By marrying bold vision with technical precision, Steak ân Shake and Speed have redefined fast-food payments. In a world where 1 in 4 Americans holds crypto, now is the right time to embrace cryptocurrency payments.
By prioritizing speed, efficiency, and customer experience, Steak ân Shake set a new standard for the industry. As Bitcoin and Lightning Network redefine payments, the question isnât if but when other merchants will follow.
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