Product used
Mini App
Reach
Global
Type
Marketplace
Daily transactions
18%
Users from Speed
21%
Challenge
Bitrefill had a strong standalone web and app presence, but discovered two growth barriers:
High acquisition costs to reach new Bitcoin-active users through traditional channels.
Friction for casual users who want simple, quick access to spend their Bitcoin on digital products, without onboarding journeys, logins, or wallet connections.
The team sought a distribution model that:
Put Bitrefill directly in front of Bitcoin-centric audiences
Eliminated extra steps between users and essential products
Preserved Bitrefill’s existing commerce workflows
Supported BTC and stablecoin flows with low fees
Bitrefill didn’t want to rebuild its product stack for a partner app. They required a seamless way to embed their marketplace experience inside a platform where people already store and use Bitcoin.
Solution
Bitrefill launched a Speed Mini App, bringing its gift card and prepaid marketplace directly into Speed Wallet’s interface.
With the integration, users can:
Discover Bitrefill products without leaving Speed.
Pay instantly using Bitcoin or stablecoins.
Receive confirmations and codes instantly.
Make repeat purchases with minimal friction.
Bitrefill maintained complete control over its catalog, pricing, and settlement process, but gained native distribution in a Bitcoin-first environment without requiring a standalone app download or signup flow.
Result
Bitrefill expanded reach, reduced acquisition friction, and increased usage among Bitcoin-active consumers inside Speed.
Increased transaction volume
Daily purchase volume grew by an estimated 18% after launching in Speed, driven by integrated product discovery and fast BTC payments.Access to a new, high-intent audience
Roughly 21% of new Bitrefill users discovered the service through the Speed ecosystem, without paid acquisition channels.Fast product delivery and repeat purchases
Instant fulfillment enabled repeat, low-friction purchases across mobile top-ups, streaming cards, and gaming credits.
Sergej Kotliar
Founder, CEO at Bitrefill
